How to sell your home without an agent
Yes, it's legal, and it's doable: seven steps, from the first price to handing over the keys. On Hoomy you list and get a valuation with no fee, plus a professional for any step that needs one.
₪0 fee, not for you or the buyer
Your sale file
Tick each step you've done
- Set the right priceValuation and comparable sales
- Prepare the home and take photosTidiness, light and photos that draw inquiries
- Publish a listing that worksAn accurate listing, straight to buyers
- Manage inquiries in one placeQuick replies, filter for serious buyers
- Host visitsA ready home, organized time slots
- Negotiation and offersPrice, terms and how serious the buyer is
- Sign the sale contractLawyer, Land Registry and handover
In short
- Is it legal to sell without an agent?
- Yes. In Israel there's no obligation to use an agent to sell an apartment or house.
- How much does it cost on Hoomy?
- Listing and valuation with no fee for the seller, and the buyer pays no agent's fee.
- How much do you save?
- The usual fee is about 2% + VAT: around ₪70,800 on a ₪3 million home.
- What do you still need?
- A real-estate lawyer for the contract and, as needed, an appraiser, photographer or surveyor, paid directly.
Last updated: October 2026
From your home to the buyer, with no stop at an agency
The usual route goes through an agency and 2% + VAT. The direct route goes through seven steps you manage yourself. Click a step to see what it involves, and tick what's already behind you: the white dot moves along with you.
Set the right price
Check deals that actually closed on the street and in the neighborhood, not just listings
7 steps to sell without an agent
For each step: what to do, the Hoomy tool that helps, and the professional worth knowing. Tick what you've done and the file fills up.
Step 1: Set the right price
Price is the most important decision in a sale. Too high and buyers skip your listing. Too low and you lose money that's rightfully yours.
Active listings in the area are a starting point, but many include an agent's fee. Compare with deals that actually closed too, and look at the gap between asking and final price: it shows how flexible the market is right now.
What to do at this step
- Check deals that actually closed on the street and in the neighborhood, not just listings
- Factor in floor, elevator, parking, balcony, condition and plans for the area
- Set an asking price and a floor price you won't go below
Big gap between the valuation and the offers coming in? Time for an appraiser's opinion.
Step 2: Prepare the home and take photos
Photos are the first visit. They decide whether someone calls or keeps scrolling.
A virtual tour or short video filters in advance: those who come already know the layout and the light, so fewer people come, and better-matched ones.
What to do at this step
- Tidy up and remove personal items, clear surfaces and open corners
- Turn on every light and shoot in daylight, from the corners into the room
- Fix small flaws that show in photos: a dead bulb, a loose handle, a dirty wall
A view, balcony or large living room that's hard to capture on a phone? A real-estate photographer makes the difference.
Step 3: Publish a listing that works
A good listing describes an experience, not just specs: "4 rooms on a high floor, roomy kitchen and sunny balcony in a quiet neighborhood" says more than "4-room apartment".
On Hoomy you fill in a short form, upload photos, and the team reviews the listing before it goes live. The full address stays hidden until you approve a visit.
What to do at this step
- Accurate specs: area, floor, rooms, elevator, parking, balcony and safe room
- Real advantages in plain words, no "dream home"
- Transparency on condition and fixed costs like arnona and building fees
Step 4: Manage inquiries in one place
Once the listing is live, inquiries start. With no agent filtering, you're in control, and in charge of staying organized.
What to do at this step
- Reply fast: serious buyers expect an answer within hours
- Ask early about budget, financing and timeline
- Keep track of who got in touch, when and what was agreed
Step 5: Host visits
During the visit the buyer decides whether it feels like home. No need to renovate, just let them picture themselves living there.
On Hoomy the buyer requests a time, you approve or suggest another, and the full address is shared only after both sides confirm. For individual visits, allow about 20 minutes each and a short gap between visitors.
What to do at this step
- Air it out, turn on lights, put away food and personal items
- Schedule visits in daylight hours
- Prepare answers: arnona, building fees, plumbing and electrical condition, renovations done
Step 6: Negotiation and offers
Before discussing the amount, check who's behind the offer: is there a mortgage pre-approval? Where is the down payment coming from?
Price isn't the only term. Key handover date, payment schedule and the buyer's reliability matter just as much. A slightly lower price with clear terms usually beats a rushed, risky deal.
What to do at this step
- Set a floor price in advance and stick to it
- Compare offers on payment terms and move-out date too
- Ask the buyer for mortgage pre-approval before moving forward
Step 7: Sign the sale contract
Once price and terms are agreed, a real-estate lawyer drafts the contract, checks the Land Registry (Tabu) record and coordinates with the tax authorities until ownership transfers.
Hoomy doesn't give legal advice. The lawyer will also check what's easy to miss: liens, debts on the property, verbal agreements and how possession is handed over.
What to do at this step
- Choose a real-estate lawyer before signing any document
- Prepare a Land Registry extract or rights certificate and municipal certificates
- Plan handover day: moving out, meter readings and handing over keys
How much you keep
Move the property price and see how much fee you don't pay. The comparison uses a usual 2% fee plus VAT, versus listing and selling on Hoomy with no fee. Actual fees vary between agencies.
- Usual agent's fee (2% + VAT)
- ₪70,800
- Hoomy fee
- ₪0
- What you keep
- ₪70,800
The buyer saves a similar amount, since they pay no agent's fee either. Actual fees vary between agencies.
No agent, but not alone
Pick a service and a Hoomy representative gets back to you within a business day and connects you with the right professional. The connection is free. The service itself is paid, based on a quote the professional gives you directly, with no obligation.
Selling
Present your property well and price it with confidence
- Professional photographyA real-estate photographer who shows your property in its best light, with photos that bring more inquiries.
- Property appraisalA licensed appraiser who gives a professional opinion on the property's value.
- Licensed surveyorAn accurate area measurement and plan, so the m² in the listing and contract are right.
Buying
Check the property and the deal before you commit
Moving
After closing, for a calm move
Tools that help close the deal
Also to understand the buyer's side: how much they can finance and what they pay on top of the price.
- ValuationA price range for your home
- All calculatorsMortgage, purchase costs and yield
- Mortgage calculatorMonthly payment by amount, rate and term
- Purchase cost calculatorPurchase tax, lawyer and other costs
- Yield calculatorWhat the property earns in rent
- Homes for saleWhat's being listed now, straight from owners
FAQ on selling without an agent
Can I sell my apartment without an agent?
Yes. In Israel there's no legal requirement to use an agent to sell a property. Selling takes more involvement from you in pricing, listing and handling inquiries, and platforms like Hoomy give you the tools to do it right.
How much does it cost to sell through Hoomy?
Listing, valuation and selling through Hoomy are fee-free for the seller, and buyers pay no agent's fee. If you choose to use a professional (lawyer, appraiser, photographer), their service is paid, based on a quote they give you directly.
How much do you save selling without an agent?
The usual agent's fee is about 2% of the price plus VAT, from each side. On a ₪3,000,000 home that's around ₪70,800 for the seller, and a similar amount for the buyer. Actual fees vary between agencies.
How do I set the right price for my apartment?
Compare with deals that actually closed in the area, not just listings; factor in location, size, floor, condition and local plans; and start from a valuation. When in doubt or facing a big gap, a licensed appraiser's opinion gives a professional basis.
What documents do I need to sell an apartment?
Usually a Land Registry extract or rights certificate from the registering body, municipal certificates (arnona) and sometimes from the building committee, plus documents on any irregularities or building permits. The lawyer handling the deal will tell you exactly what's needed in your case.
Do I need a lawyer when selling without an agent?
Yes. A real-estate lawyer drafts the sale contract, checks the registration and liens, and handles the tax filing and ownership transfer. Selling without an agent doesn't mean selling without a lawyer.
How do I prepare for buyer visits?
Tidy up, air it out and turn on lights, remove personal items, and schedule visits in daylight. On Hoomy the full address is shared with the buyer only after both sides confirm the visit time.
Does the buyer pay an agent's fee on Hoomy?
No. Buyers on Hoomy pay no agent's fee, which is worth mentioning in negotiation.
What's the difference between a valuation and an appraisal?
A digital valuation gives a quick price range based on data on similar properties, and it's free on Hoomy. An appraisal is a paid professional opinion from a licensed appraiser, suited when you need an official document or there's a dispute about price.
Start with the first step
A valuation to see where you stand, or list right away if you already know your price.